CONTINUE SHOPPINGPrivacy Policy
Last updated: 19 October 2026
This policy explains how May Anthony ("we", "us") collects and uses personal information when you visit mayanthony.com, buy from us, sign up to our emails, or contact us by email, Instagram or WhatsApp.
Who we are and how to contact us
The May Anthony company you buy from is responsible for your personal information, as in our Terms of Sale: May Anthony LLC for orders delivered to North or South America, and May Anthony Ltd for orders delivered anywhere else. If you have not ordered, the company for the region you live in is responsible.
- Email: hello@mayanthony.com
- Post: May Anthony LLC, 30 N. Gould St., Ste R, Sheridan, WY 82801, USA
What we collect
- Order information: your name, email address, phone number, delivery and billing addresses, the items, sizes and options you choose, any custom details (for example an image or initials for embroidery), order notes and payment status. Card details are handled by our payment providers; we do not see or store your full card number.
- Your messages to us: what you send by email, through our contact form, by Instagram direct message or by WhatsApp, including photos and attachments, and our replies. For Instagram and WhatsApp we receive your account identifier or phone number and the messages you send.
- Delivery information: tracking numbers and delivery updates from our carriers.
- Email and marketing preferences: whether you signed up to our emails, and which emails you open or click.
- Reviews: reviews and photos you choose to publish.
- How you use our website: your device and browser, IP address, approximate location, pages and products viewed, items added to your basket, how you arrived (for example from an advertisement), and recordings of how pages are used (clicks, scrolling and typing in non-sensitive fields; we do not record payment details or passwords). Some of this is collected with cookies and similar technologies; see "Cookies" below.
How we use it and why
| What we do | Legal basis (UK and EEA) |
|---|---|
| Make, ship and deliver your order, handle returns, exchanges and store credit | Contract |
| Reply to your questions and complaints, and keep a record of what was agreed | Contract; our legitimate interest in good customer service |
| Prevent fraud, handle payment disputes and chargebacks, and defend legal claims | Legitimate interests; legal obligation |
| Keep accounting and tax records | Legal obligation |
| Send marketing emails | Your consent, or for customers our legitimate interest in telling you about similar products; you can unsubscribe at any time |
| Measure and improve our website and advertising, and show you relevant adverts | Your consent where the law requires it (for example for advertising cookies in the UK and EEA) |
AI assistance in customer service
We use OpenAI's service to help our team prepare replies, judge how urgent a message is, and spot problems such as a late delivery. This means sending the text of your messages and relevant order details to OpenAI. A member of our team reads, edits and sends every reply; nothing is sent to you automatically, and no decision with legal or similarly significant effects on you is made by AI alone. OpenAI does not use this information to train its models.
Who we share it with
We share personal information only with the providers that help us run the business, and only what each one needs:
- Shop and payments: Shopify (our online store and order records) and the payment providers you choose at checkout.
- Delivery: DHL, UPS, FedEx and other carriers, and 17TRACK (shipment tracking).
- Customer service: Microsoft 365 (email), Meta (Instagram and WhatsApp messages), OpenAI (AI assistance, as above), and our internal operations system, which runs on Supabase (database and storage) and Vercel (hosting).
- Email marketing and reviews: Klaviyo, Judge.me and RightMessage.
- Analytics and advertising: Google (Analytics, Ads and Tag Manager), Meta (Facebook and Instagram), Microsoft (Bing Ads), TikTok and Snapchat.
- Production: our workshop team in Lagos, Nigeria, who make each pair, see the order details needed to make it (items, sizes, custom details), not your payment details.
- Professional advisers and authorities, where required by law or to deal with a legal claim or a payment dispute.
We do not sell your personal information for money. Sharing information with advertising partners to show you adverts may count as "sharing" or "selling" under some US state laws; you can opt out as described under "Your choices".
International transfers
May Anthony LLC is a US company, May Anthony Ltd is a UK company, our workshop is in Nigeria, and our providers process information in several countries, including the United States, the UK, the EU and Nigeria. When personal information from the UK or EEA is transferred to a country without an adequacy decision, we rely on the safeguards in our providers' data processing terms, such as the European Commission's standard contractual clauses and the UK International Data Transfer Addendum. You can ask us for more information about these safeguards.
How long we keep it
- Orders and accounting records: for as long as tax and accounting law requires, usually 6 years after the order.
- Customer service messages: for 3 years after our last contact with you, or longer while a complaint, return, payment dispute or legal claim is open.
- Marketing: until you unsubscribe; we then keep a record that you opted out so we do not email you again.
- Website usage and analytics: for 26 months, then deleted.
Your choices and rights
- Marketing emails: use the unsubscribe link in any email, or email us.
- Cookies and advertising: use the cookie banner on our website to accept or decline analytics and advertising cookies. US residents can also opt out of the sharing of personal information for targeted advertising by emailing us; we honour Global Privacy Control signals where the law requires.
- Your rights: depending on where you live, you can ask to access, correct or delete your personal information, receive a copy of it, restrict or object to how we use it, and withdraw consent. To make a request, email hello@mayanthony.com with the subject "Privacy request" and the email address, Instagram account or WhatsApp number you used with us. We may ask for information to confirm your identity. Some information has to be kept (for example tax records or information needed for an open dispute); we will tell you if so.
- Complaints: you can complain to us, and to your data protection authority: in the UK the Information Commissioner's Office (ico.org.uk), in the EEA your local supervisory authority, and in Nigeria the Nigeria Data Protection Commission.
Cookies
We use cookies and similar technologies to run the store (basket and checkout), to remember your preferences, to measure how our website is used, and for advertising. Analytics and advertising cookies are used only with your consent where the law requires it. You can change your choice by clearing your cookies and choosing again when the banner appears, or block cookies in your browser.
Children
Our website is not intended for children under 16, and we do not knowingly collect personal information from them.
Security
We protect your information with access controls, encryption in transit and private storage, and we limit access to the people who need it. No online service can be completely secure; if you think your information has been affected, please contact us.
Changes to this policy
We will update this page when our practices change and show the date of the latest version at the top.